Corporate Communication
Corporate Communications is a career-focused minor and certificate emphasizing public relations as a business function through the lens of liberal arts. Completing the minor will also earn you a certificate in Corporate Communications, giving you a recognized and established credential to propel you forward in whatever career you choose.
The Corporate Communication program is an intensive learning experience that will prepare you to be a flexible communicator and practitioner with excellent management, writing, technical, and social media skills. This program is well suited for anyone regardless of degree or career path. The minor and certificate in corporate communications provide you the opportunity to learn, practice, and hone your skills so you are ready to make an impact in the organization of your choice. Throughout the program, you’ll gain knowledge and acquire important professional skills with hands-on exercises, and industry connections and participate in community-based projects.
Learning Outcomes
Ethics & Laws
Understand and implement fundamental legal and ethical requirements governing corporate communication in relation to individual conduct, various institutional settings including business, non-profit, and public sectors.
Communication Strategy
Formulate and craft PR and integrated communication strategies aimed at engaging stakeholder audiences to advance organizational and business objectives.
Business Knowledge
Comprehend the significance of communication in fostering success for businesses and enterprises, recognizing how the various functional disciplines within corporate communication collectively contribute to achieving a corporation's goals.
Tactics & Execution
Understand and employ efficient marketing, messaging, and persuasion communication tactics align with enterprise/client objectives and tailored to desired business results.