Marketing and Communications (MarCom)

Dive Deeper. Soar Higher.

The RWU Brand Platform

The Marketing and Communications hub for Roger Williams University provides a wide range of visual and messaging elements, including logos, color palettes, typography, and official templates. These resources are intended to assist in maintaining consistency and enhancing the impact of our brand across various channels, whether you are creating promotional materials, digital content, or social media campaigns.

  • Arial campus shot

    Brand Elements

    The guidelines and strategies outlined on this page have been thoughtfully developed based on community input and feedback. University MarCom has created these brand standards to help you understand and implement our updated brand concept effectively.

    Visual ElementsBrand Pocket Guide
  • White and Blue RWU logo

    Brand Journey

    Get an inside look into our process of creating the new brand over the last two years, from internal discovery to external surveys.

    Branding Presentations (Coming Soon!)

The MarCom Team

The Marketing and Communications team is dedicated to elevating Roger Williams University's brand reputation by strategically crafting and disseminating compelling narratives, bold design, and consistent branding that fosters a deep connection between our university and its diverse stakeholders. 

RWU NEW Logo

Building a Cohesive Brand

MarCom has established standards to effectively understand and implement our brand platform. These guidelines and strategies were thoughtfully developed with input from the community to ensure that we:

  • Create consistency in our identity across the institution
  • Expand reach and brand awareness to new and younger audiences
  • Improve the RWU market position in the highly-dense Northeast 
  • Align brand perceptions

 

What we Do