Business students who major in marketing at Roger Williams University learn about the distribution of goods and services, consumer behavior, pricing policies, retail and wholesale distribution, advertising, sales, research and management. Other topics you are likely to encounter include market segmentation and targeting, effective customer service, new product development and logistics. The Marketing program at RWU has two tracks available—Marketing Communications and Marketing Analysis.
The Marketing major requires analytical and creative skills, and offers career opportunities in advertising and public relations, market research, product management, retailing, sales and sales management, non-profit marketing and government agencies. Students have the opportunity to work on research projects with our distinguished faculty members. Recent examples include, " The Determinants of Hotel Satisfaction in China," presented at Northeast Decision Sciences Institute Conference. In addition, our students competed in the American Advertising Federation National Student Advertising Competition and placed fourth in District 1.
Miao Zhao, Ph.D.
Associate Professor of Marketing
B.E.D. Xian Jiotong University, M.S. Zhongshan University, Ph.D. University of Rhode Island
Areas of Expertise:
Research: Internet Marketing, Consumer Behavior, International Marketing and Marketing of Tech. Products and Services. Teaching: Consumer Behavior and International Marketing
Associate Professor of Marketing
B.E.D. Xian Jiotong University, M.S. Zhongshan University, Ph.D. University of Rhode Island
Areas of Expertise:
Research: Internet Marketing, Consumer Behavior, International Marketing and Marketing of Tech. Products and Services. Teaching: Consumer Behavior and International Marketing
Kathleen S. Micken, D.B.A.
A.B., M.B.A. College of William and Mary, D.B.A. Old Dominion University
Areas of Expertise:
Teaching: Marketing (Promotion, Web Marketing and Consumer Behavior). Research: Artisan Cheese, Artisan Bread, Meaning and Materialism
A.B., M.B.A. College of William and Mary, D.B.A. Old Dominion University
Areas of Expertise:
Teaching: Marketing (Promotion, Web Marketing and Consumer Behavior). Research: Artisan Cheese, Artisan Bread, Meaning and Materialism
Benjamin N. Carr, M.B.A.
B.S. Iowa Wesleyan College, M.B.A. Bryant College
B.S. Iowa Wesleyan College, M.B.A. Bryant College
Teaching A Wide Array of Marketing Courses including: “Galactic Marketing”.
Lana K. Brackett, M.B.A.
B.A. State University of New York, Oneonta, M.A. State University of New York, Binghamton, M.B.A. Bryant College
Areas of Expertise:
Research: web, advertising, marketing education. Teaching: Marketing
B.A. State University of New York, Oneonta, M.A. State University of New York, Binghamton, M.B.A. Bryant College
Areas of Expertise:
Research: web, advertising, marketing education. Teaching: Marketing
Steven J. Andrews, Ph.D.
Assistant Professor of Marketing
B.S., M.A. University of North Carolina, Chapel Hill, M.B.A. Fayetteville State University
Assistant Professor of Marketing
B.S., M.A. University of North Carolina, Chapel Hill, M.B.A. Fayetteville State University
