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Marketing

Business students who major in marketing at Roger Williams University learn about the distribution of goods and services, consumer behavior, pricing policies, retail and wholesale distribution, advertising, sales, research and management. Other topics you are likely to encounter include market segmentation and targeting, effective customer service, new product development and logistics. The Marketing program at RWU has two tracks available—Marketing Communications and Marketing Analysis.

The Marketing major requires analytical and creative skills, and offers career opportunities in advertising and public relations, market research, product management, retailing, sales and sales management, non-profit marketing and government agencies. Students have the opportunity to work on research projects with our distinguished faculty members. Recent examples include, " The Determinants of Hotel Satisfaction in China," presented at Northeast Decision Sciences Institute Conference. In addition, our students competed in the American Advertising Federation National Student Advertising Competition and placed fourth in District 1.

Geraldo Matos, Ph.D.
Assistant Professor of Marketing
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Geraldo Matos

Geraldo
Matos
Ph.D.
Assistant Professor of Marketing
sites/default/files/faculty-staff/cv/matos-cv.pdf
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Geraldo (Gerry) Matos is an Assistant Professor of Marketing in the Gabelli School of Business where he teaches courses Marketing and Advertising. Professor Matos earned an MBA in Marketing from the University of Wisconsin-Madison, and a B.A. in Communication and Business from the University of Pittsburgh.  He is currently finishing up his Ph.D. in Marketing at the University of Rhode Island. His research interests involve a wide range of brand-related issues, including self-brand connection, brand attachment, cool brands, the politicization of brands, and lifestyle brands. His research has been presented at leading marketing conferences including the Association for Consumer Research (ACR), European ACR, and Society for Consumer Psychology.

Miao Zhao, Ph.D.
Associate Professor of Marketing

B.E. Xi'an Jiaotong University
M.S. Sun Yat-Sen University
Ph.D. University of Rhode Island

Contact Information
401-254-5351
SB315
Areas of Expertise: 
Research: Internet Marketing, Consumer Behavior, International Marketing and Marketing of Tech. Products and Services. Teaching: Consumer Behavior and International Marketing

Miao Zhao

Miao
Zhao
Ph.D.
Associate Professor of Marketing

B.E. Xi'an Jiaotong University
M.S. Sun Yat-Sen University
Ph.D. University of Rhode Island

Contact Information
401-254-5351
SB315
Areas of Expertise: 
Research: Internet Marketing, Consumer Behavior, International Marketing and Marketing of Tech. Products and Services. Teaching: Consumer Behavior and International Marketing

Dr. Miao Zhao has taught at Roger Williams University since 2003 and teaches courses in Consumer Behavior and International Marketing. With research interests in the areas of Internet Marketing, Consumer Behavior, International Marketing and Marketing of Technology Products and Services, Dr. Zhao has published in Journal of Interactive Marketing, Managing Service Quality, International Journal of Retail & Distribution Management, International Journal of China Marketing, and so on. Dr. Zhao has a Ph.D. from University of Rhode Island.

Kathleen S. Micken, D.B.A.
Professor of Marketing

A.B., M.B.A. College of William and Mary
D.B.A. Old Dominion University

Contact Information
401-254-3139
SB321
Areas of Expertise: 
Teaching: Marketing (Promotion, Web Marketing and Consumer Behavior). Research: Artisan Cheese, Artisan Bread, Meaning and Materialism

Kathleen S. Micken

Kathleen S.
Micken
D.B.A.
Professor of Marketing

A.B., M.B.A. College of William and Mary
D.B.A. Old Dominion University

Contact Information
401-254-3139
SB321
Areas of Expertise: 
Teaching: Marketing (Promotion, Web Marketing and Consumer Behavior). Research: Artisan Cheese, Artisan Bread, Meaning and Materialism
Benjamin N. Carr, M.B.A.
Professor of Marketing

B.S. Iowa Wesleyan College
M.B.A. Bryant College

Contact Information
401-254-3034
SB314

Benjamin N. Carr

Benjamin N.
Carr
M.B.A.
Professor of Marketing

B.S. Iowa Wesleyan College
M.B.A. Bryant College

Contact Information
401-254-3034
SB314

Teaching A Wide Array of Marketing Courses including: “Galactic Marketing”.

Lana K. Brackett, M.B.A.
Professor of Marketing

B.A. State University of New York, Oneonta
M.A. State University of New York, Binghamton
M.B.A. Bryant College

Contact Information
401-254-3406
SB326
Areas of Expertise: 
Research: web, advertising, marketing education. Teaching: Marketing

Lana K. Brackett

Lana K.
Brackett
M.B.A.
Professor of Marketing

B.A. State University of New York, Oneonta
M.A. State University of New York, Binghamton
M.B.A. Bryant College

Contact Information
401-254-3406
SB326
Areas of Expertise: 
Research: web, advertising, marketing education. Teaching: Marketing

As a Professor of Marketing at the Mario J. Gabelli School of Business at Roger Williams University, Lana takes great joy in teaching and advising since teaching is her true passion.   Lana has a B.A. from the State University of New York at Oneonta, a Masters in Economics from the State University of New York at Binghamton and a M.B.A. from Bryant College.  Her professional experience includes twelve years at the Foxboro Company. 

Professor Brackett participates in professional organizations and is an executive member of the American Marketing Association.  Her research areas are: teaching excellence, advertising, social media, and sustainability marketing.  Lana’s scholastic achievements include a “Best Paper Award” and publications in conference proceedings and journals including the Journal of Advertising Research.

Steven J. Andrews, Ph.D.
Assistant Professor of Marketing

B.S., M.A. University of North Carolina, Chapel Hill
M.B.A. Fayetteville State University

Contact Information
401-254-3209
SB332
Areas of Expertise: 
Marketing

Steven J. Andrews

Steven J.
Andrews
Ph.D.
Assistant Professor of Marketing

B.S., M.A. University of North Carolina, Chapel Hill
M.B.A. Fayetteville State University

Contact Information
401-254-3209
SB332
Areas of Expertise: 
Marketing