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Marketing

Business students who major in marketing at Roger Williams University learn about the distribution of goods and services, consumer behavior, pricing policies, retail and wholesale distribution, advertising, sales, research and management. Other topics you are likely to encounter include market segmentation and targeting, effective customer service, new product development and logistics. The Marketing program at RWU has two tracks available—Marketing Communications and Marketing Analysis.

The Marketing major requires analytical and creative skills, and offers career opportunities in advertising and public relations, market research, product management, retailing, sales and sales management, non-profit marketing and government agencies. Students have the opportunity to work on research projects with our distinguished faculty members. Recent examples include, " The Determinants of Hotel Satisfaction in China," presented at Northeast Decision Sciences Institute Conference. In addition, our students competed in the American Advertising Federation National Student Advertising Competition and placed fourth in District 1.

Miao Zhao, Ph.D.
Associate Professor of Marketing
B.E. Xi'an Jiaotong University, M.S. Sun Yat-Sen University, Ph.D.  University of Rhode Island
Contact Information
401-254-5351
SB315
Areas of Expertise: 
Research: Internet Marketing, Consumer Behavior, International Marketing and Marketing of Tech. Products and Services. Teaching: Consumer Behavior and International Marketing

Miao Zhao

Miao
Zhao
Ph.D.
Associate Professor of Marketing
B.E. Xi'an Jiaotong University, M.S. Sun Yat-Sen University, Ph.D.  University of Rhode Island
Contact Information
401-254-5351
SB315
Areas of Expertise: 
Research: Internet Marketing, Consumer Behavior, International Marketing and Marketing of Tech. Products and Services. Teaching: Consumer Behavior and International Marketing
Kathleen S. Micken, D.B.A.
Professor of Marketing
A.B., M.B.A. College of William and Mary, D.B.A. Old Dominion University
Contact Information
401-254-3139
SB321
Areas of Expertise: 
Teaching: Marketing (Promotion, Web Marketing and Consumer Behavior). Research: Artisan Cheese, Artisan Bread, Meaning and Materialism

Kathleen S. Micken

Kathleen S.
Micken
D.B.A.
Professor of Marketing
A.B., M.B.A. College of William and Mary, D.B.A. Old Dominion University
Contact Information
401-254-3139
SB321
Areas of Expertise: 
Teaching: Marketing (Promotion, Web Marketing and Consumer Behavior). Research: Artisan Cheese, Artisan Bread, Meaning and Materialism
Benjamin N. Carr, M.B.A.
Professor of Marketing
B.S. Iowa Wesleyan College, M.B.A. Bryant College
Contact Information
401-254-3034
SB314

Benjamin N. Carr

Benjamin N.
Carr
M.B.A.
Professor of Marketing
B.S. Iowa Wesleyan College, M.B.A. Bryant College
Contact Information
401-254-3034
SB314

Teaching A Wide Array of Marketing Courses including: “Galactic Marketing”.

Lana K. Brackett, M.B.A.
Professor of Marketing
B.A. State University of New York, Oneonta, M.A. State University of New York, Binghamton, M.B.A. Bryant College
Contact Information
401-254-3406
SB326
Areas of Expertise: 
Research: web, advertising, marketing education. Teaching: Marketing

Lana K. Brackett

Lana K.
Brackett
M.B.A.
Professor of Marketing
B.A. State University of New York, Oneonta, M.A. State University of New York, Binghamton, M.B.A. Bryant College
Contact Information
401-254-3406
SB326
Areas of Expertise: 
Research: web, advertising, marketing education. Teaching: Marketing
Steven J. Andrews, Ph.D.
Assistant Professor of Marketing
B.S., M.A. University of North Carolina, Chapel Hill, M.B.A. Fayetteville State University
Contact Information
401-254-3209
SB332
Areas of Expertise: 
Marketing

Steven J. Andrews

Steven J.
Andrews
Ph.D.
Assistant Professor of Marketing
B.S., M.A. University of North Carolina, Chapel Hill, M.B.A. Fayetteville State University
Contact Information
401-254-3209
SB332
Areas of Expertise: 
Marketing