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    Public Relations Program

    Public Relations (PR) is the entire range of efforts by an individual, an agency, or any organization attempting to reach or persuade audiences. To succeed in this field, you must have a love of writing, tenacity, integrity, flexibility and a willingness to plan, adjust and follow through on commitments and deadlines.

    PR is constantly being reinvented. The Internet and social media have had a seismic impact on mass media channels and have given the PR professional more ways to reach audiences than ever before. It has become more important than ever that the Public Relations practitioner understands how these things work together to successfully inform and persuade their client's publics.

    What?

    The term Public Relations (PR) has many meanings, and gets confused with fields such as journalism, marketing, and advertising. Understanding what PR is and the effect it can have on your community and beyond is the first step in learning about public relations.

    According to Rex Harlow, Public Relations Society of America (PRSA) founder, "Public Relations is a distinctive management function which helps to establish and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organization and its publics; involves the management of problems or issues; helps management keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound ethical communication techniques as its principal tools."

    Who?

    Students who are interested in writing, doing research, strategizing, working with media channels and professionals, public speaking, being on top of current events, networking, crisis communication, and planning campaigns are great candidates for the Public Relations major.

    Students who want to work with others in an environment where their ability to think critically and solve problems creatively is valued benefit from the Public Relations curriculum where teamwork and innovation are essential.

    Our PR students are curious, passionate and eager to work at helping companies and individuals communicate effectively with their publics.

    Where?

    Where can a degree in Public Relations take you? PR is an extremely versatile field. Here are just some of the many areas trained PR professionals may work in:

    • Media relations
    • Publicity
    • Employee/member relations
    • Community relations
    • Public affairs
    • Government affairs
    • Issues management
    • Financial relations
    • Industry relations
    • Development/fund-raising
    • Special events
    • Marketing communications