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Roxanne M. O'Connell

Roxanne M. O'Connell, Ph.D.
Associate Professor of Communication, Visual and New Media, Department of Communication & Graphic Design Chair
B.S. Leslie College, M.S. Bentley College, Ph.D. Salve Regina University
Contact Information
x3249
GHH 323

Courses Taught:

Digital Communication
Introduction to Visual Communication
Visual Media in a Cultural Context
Visual Essays
Introduction to Mass Media
Visual Rhetoric, Visual Culture
Digital Media in a Global Context
McLuhan’s Global Village

Teaching Philosophy:

My guiding philosophy in teaching classroom and independent study projects continues to be based on the following principles:

  • We are born to learn. For some of us, however, our learning “muscles” have atrophied. It’s my job to help get those muscles back in shape and to help the student become a life-long learner.
  • Using natural synergies reinforces associations in both memory and learning.
  • People are most committed to those things they help create.
  • No program of study works out of the box. Teaching is a collaborative activity that requires an assessment of the audience’s level, a modeling of the process by which we acquire knowledge, and constant adjustments that keep the flow between student and teacher interesting, rewarding and challenging.
  • Communication and its related fields are deadline professions. The sooner we learn to deal with that, the better we achieve our goals.

I most enjoy my classes when the students and I are “in sync.” For that to happen I have to be aware of what’s going on in the room, ready to slow things down or speed things up as the need arises. At the end of the day, I want and hope that my students come away with a fundamental understanding of the subject matter and can apply what they’ve learned to new and different situations.

Research Interests:

New Media, particularly Blogging and Podcasting
Web Usability
Perception and Visual Rhetoric
Media Ecology
Impact of media on cultural/ethnic identity

Affiliations:

AEJMC Visual Communication
AEMJC Communication & Technology Divisions
National Communication Association Visual Communication Division
Eastern Communication Association Human Information Technology Division
Media Ecology Association
New York State Communication Association – Editor, Conference Proceedings
American Conference on Irish Studies

Publications:

Books:

O’Connell, R. (Ed.) (2011). Teaching with multimedia: Pedagogy in the websphere Vol. 1, Cresskill, NJ: Hampton Press.

O’Connell, R. (Ed.) (2012). Teaching with multimedia: Pedagogy in the websphere Vol. 2, Cresskill, NJ: Hampton Press.

Book Chapters:

O’Connell, R. (2011). “Website Usability” in Evaluating web design, Cresskill, NJ: Hampton Press. To be published in 2007.

Book Reviews:

O’Connell, R. (2006). “Podcasting Pocket Guide” by McElhearn et al (2006) for Technical Communication: Journal of the Society for Technical Communication – accepted for publication Fall 2006.

O’Connell, R. (2006). “The Zen of CSS Design: Visual Enlightenment for the Web” by Shea & Holzschlag (2005) for Technical Communication: Journal of the Society for Technical Communication. August 2006, pp. 362-363.

O’Connell, R. (2005). Review of book Outspoken by Nan Levinson in Reason & Respect: Fall 2005.

Internet Articles and Website Reviews:

O’Connell, R. (2005). “Better Homes & Gardens Website Design Review” in Mequoda Library Best Practices Reports, October 2005.

O’Connell, R. (2005). “HCPro.com Website Design Review” in Mequoda Library Best Practices Reports, July 2005.

O’Connell, R. (2005). “How to Design and Test for Common Sense: Navigation, Affordance and Labeling” in Mequoda Library Best Practices Reports, June 2005.

O’Connell, R. (2005). “Atkins.com – A Review” in Mequoda Library Best Practices Reports, May 2005.

O’Connell, R. (2005). “Usability Testing with Paper Prototypes” in Mequoda Library Best Practices Reports, April 2005.

O’Connell, R. (2005). “Lending Tree.com – A Review” in Mequoda Library Best Practices Reports, March 2005.

O’Connell, R. (2005). “The 1-2-3s of Usability Testing” in Mequoda Library Best Practices Reports, February 2005.

O’Connell, R. (2004). “3 Things Harvard Can Teach You for Free” in Mequoda Library Best Practices Reports, December 2004.

O’Connell, R. (2004). “Website Design Lessons from Cook’s Illustrated” in Mequoda Library Best Practices Reports, November 2004.

O’Connell, R. and Mateus, K., (2004). “Regional Newspaper Website Design” in Mequoda Library Best Practices Reports, October 2004.

O’Connell, R., Nicholas, D., Mateus, K., & Deyo, A. (2004). “Consumer Magazine Website Design” in Mequoda Library Best Practices Reports, September 2004.

O’Connell, R. (2004). “Amazon Affiliate Marketing Case Study” in Mequoda Library Best Practices Reports, August 2004

Instructional Books:

O’Connell, R. and Plunkett, S., editors (2003). The Artist’s Way at Work Facilitator’s Handbook in http://www.artistsway.net.

O’Connell, R. (1991). Victorian Inn, a Keyboarding Practice Set. Baltimore: H. M. Rowe Co.

Professional Experience:

20 years in design, e-commerce, and marketing specializing in information design, audience research and website usability for companies and clients including Digital Equipment Corporation, Celtica.Web.Design, Blue Dolphin Group, Human Factors International, MorningStar, The Lutheran, MIT Technology Review, iProduction, Johns Hopkins Medicine Publishing.