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Public Relations (formerly Media Communication)

Bachelor of Arts in Public Relations

The Media Communication major completes five foundation courses including one internship in their field of study. The public relations degree in Media Communication (seven courses) prepares students for careers in corporate, not-for-profit and agency public relations. The internship is integral to the Media Communication major. Junior and senior majors serve an apprenticeship at more than 30 nearby organizations, including media outlets, public relations agencies and not-for-profit.

DEGREE REQUIREMENTS

Majors pursuing the Bachelor of Arts in Media Communication must satisfy University Core Curriculum requirements and the College speech requirement, COMM 210. In addition, students must successfully complete 12 major courses, including an internship and a sufficient number of electives to total 120 credits. Majors are encouraged to apply electives toward a minor or second major.

Foundation Courses

COMM 101 Introduction to Mass Media  
COMM 111 Writing for the Mass Media  
COMM 240 Digital Communication: Technology, Modes & Methods  
COMM 200 Media Law and Ethics  
and one of the following required Internships:
COMM 460 Internship
COMM 461 Washington Internship and Experiential Learning Seminar

Required Courses

COMM 220 Principles and Practices of Public Relations  
COMM 305 Mass Communication Theory and Criticism  
COMM 340 Mass Communication Research  
COMM 350 Public Relations Techniques  
COMM 420 Public Relations Case Studies  
MRKT 200 Marketing Principles  

and
One MRKT elective at the 300 Level or above