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  • Public Relations

The Public Relations Major

The Public Relations curriculum teaches students to develop the brand and public image of organizations. It prepares students for careers in corporate, not-for-profit and agency public relations. Internships are integral to the Public Relations major. Junior and senior majors participate in multiple apprenticeships at more than 30 nearby organizations, including media outlets, public relations agencies and not-for-profit organizations.


Majors pursuing the Bachelor of Arts in Public Relations must satisfy University Core Curriculum requirements and the College speech requirement, COMM 210. In addition, students must successfully complete 12 major courses, including an internship and a sufficient number of electives to total 120 credits. Majors are encouraged to apply electives toward a minor or second major.

Foundation Courses

COMM 101 Introduction to Mass Media  
COMM 240 Digital Communication: Technology, Modes & Methods  
COMM 305 Mass Communication Theory and Criticism  
COMM 310 Media Law and Ethics  
and one of the following required Internships:
COMM 460 Internship
COMM 461 Washington Internship and Experiential Learning Seminar

Required Courses

COMM 111 Writing for the Mass Media  
COMM 220 Principles and Practices of Public Relations  
COMM 340 Public Relations Research Methods  
COMM 350 Public Relations Techniques  
COMM 420 Public Relations Case Studies  
MRKT 200 Marketing Principles  

One MRKT elective at the 300 Level or above