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All Posts for Career Center Blog

Rediscovering the Passion

November 4th, 2013 by cmiceli763

As the semester progresses, exams become weekly events and studying consumes your life, and it’s easy to lose focus on your endgame. You’re so caught up in just making it through your homework that you forget why you’re doing it. It’s times like these that rediscovering passion for your major will push you through and give you hope.  Here’s how:

Talk to someone about it – This is so simple but entirely effective. Have a conversation with someone about your major and your career goals. Whether it’s a friend, classmate, second cousin twice removed, just talking about your dreams will remind you how hard you have to work towards them.

Look up internships and jobs – even if you don’t want one. Seeing what’s out there, remembering that one day you’re going to be in one of these awesome positions! There is a light at the end of the tunnel, my friends. You may even come across one that you do end up wanting, not a bad side effect.

Why versus What: The Power of Reposition

February 22nd, 2013 by cmiceli763

I recently watched a video for my advertising principles class, exploring the values of “why” and “what.” Yes- this could mean anything, and in the video it was regarding advertising and branding. The speaker set out to explain the value of a company saying “why” the consumers should believe in them, versus “what” they had to believe in. Kind of confusing, I know… but then I got to thinking. A company must connect with the consumers on a deeper level than “here’s my product, it’s great, buy it.” When have you ever bought a product because of its technological advancements...? You buy a product because the company positions it as something you need: “if you’re looking for (great quality), you need this product.” How does this relate to the career center? If this method works SO well with companies and products, then there’s a good chance it’s going to work just as well with applicants and job searches. Hear me out…