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Why versus What: The Power of Reposition

February 22nd, 2013 by cmiceli763

I recently watched a video for my advertising principles class, exploring the values of “why” and “what.” Yes- this could mean anything, and in the video it was regarding advertising and branding. The speaker set out to explain the value of a company saying “why” the consumers should believe in them, versus “what” they had to believe in. Kind of confusing, I know… but then I got to thinking. A company must connect with the consumers on a deeper level than “here’s my product, it’s great, buy it.” When have you ever bought a product because of its technological advancements...? You buy a product because the company positions it as something you need: “if you’re looking for (great quality), you need this product.” How does this relate to the career center? If this method works SO well with companies and products, then there’s a good chance it’s going to work just as well with applicants and job searches. Hear me out…

Resumes

November 3rd, 2012 by cmiceli763

Many of you have questions about the two most important documents you’ll have to create- resume and cover letter. Fear not. Though they hold your future in their words, resumes and cover letters really are a piece o’ cake. Here are a few tips. This is an extremely broad overview, more in depth assistance can be sought at the Career Center! These suggestions are key to perfecting your resume and landing the interview of your dreams. 

  • Create a professional document – if you misspell, forget a comma, or add a few extra letters by accident, your resume is going to look pretty sloppy. Look over your resume several times before having others review it, then send in a perfectly tailored resume on high quality paper.
  • Format, format, format – what ever you do, please do not use a template. Quite frankly, it's tacky. A resume is your own. Not Microsoft Word's. There is a very simple formula to writing resumes: 

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