Communication is at the heart of everything, from how we create and maintain relationships to how we generate and distribute messages and information in our communities, in the workplace and around the world. Communication is essential to our identity and our culture. All Communication majors should have excellent writing and verbal skills and should display a critical curiosity about the world.
The Media Communication major completes five foundation courses including one internship in their field of study. The public relations degree in Media Communication (seven courses) prepares students for careers in corporate, not-for-profit and agency public relations. The internship is integral to the Media Communication major. Junior and senior majors serve an apprenticeship at more than 30 nearby organizations, including media outlets, public relations agencies and not-for-profit.
The goals of the Media Communication major are as follows:
Degree Requirements
Majors pursuing the Bachelor of Arts in Media Communication must satisfy University Core Curriculum requirements and the College speech requirement, COMM 210. In addition, students must successfully complete 12 major courses, including an internship and a sufficient number of electives to total 120 credits. Majors are encouraged to apply electives toward a minor or second major.
Foundation Courses
| COMM | 101 | Introduction to Mass Media | |
| COMM | 111 | Writing for the Mass Media | |
| COMM | 240 | Electronic Communication | |
| COMM | 200 | Media Law and Ethics | |
| COMM | 460 | Internship – is required of all communication majors | |
Required Courses
| COMM | 220 | Principles and Practices of Public Relations | |
| COMM | 305 | Mass Communication Theory and Criticism | |
| COMM | 340 | Mass Communication Research | |
| COMM | 350 | Public Relations Techniques | |
| COMM | 420 | Public Relations Case Studies | |
| MRKT | 200 | Marketing Principles |
and
One MRKT elective at the 300 Level or above